Britney Spears, 36, has teamed up with global brand management and licensing company Epic Rights to develop and launch a line of high quality fashion and lifestyle branded products that reflect her personal sense of style, lifestyle, artistry, and creativity.
“We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe,” added Larry Rudolph, who manages Britney Spears. Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible. Britney continues to be one of the biggest pop stars in the world with numerous multi-platinum records and awards over the past 20 years. As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled,” said Dell Furano, CEO of Epic Rights.
Spears has one of the bestselling fragrance lines of all time and is also the current Kenzo campaign star. Epic Rights is looking to expand Britney’s brand. According to the site, the singer’s personal involvement in the new lifestyle collection ensure’s authenticity across a number of targeted categories including fashion, hair care, accessories, exercise and electronics — the collection is set to be launched in Spring 2019.
“I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection,” said Britney Spears.