Coca-Cola Launches Biggest New Product In A Decade

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Coca-Cola announced on Thursday the new launch of  new seltzer brand “AHA” to be released in March 2020, which the company calls the biggest new product release in a decade.
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AHA will come in eight different flavors: Apple Ginger , Blueberry Pomegranate, Black Cherry Coffee, Citrus Green Tea, Lime Watermelon, Orange Grapefruit, Peach Honey, and Strawberry Cucumber.

“As the largest and fastest growing part of the category, mainstream flavored sparkling water is a segment we know we must double-down on,” said Celina Li, vice president of water category at Coca-Cola North America. “AHA is our big-bet brand in this big-bet category.”

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Coke said they will also introduce new still water flavors to its Smartwater line in 2020.

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