Dunkin` Donuts Drops “Donuts” From Their Name

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Dunkin’ Donuts will be dropping Donuts from it’s name at the start of January. The company announced that it’s making this move because they’d like to become better friends with their customers.

The company wrote on Twitter “It’s official: We’re going by Dunkin’ now.  After 68 years of America running on Dunkin’, we’re moving to a first-name basis.  Excited to be #BFFstatus with you all 👯☕️🍩”

Dunkin` will continue to sell doughnuts as usual. The name change will be a part of a much larger makeover the company CEO is planning. He released a statement “will keep our brand relevant for generations to come” because they want move more toward as a “beverage-led” retailer.