Optimizing your website for it to be easily visible to search engines is not such a complicated process. However, you might need to consult an experienced SEO expert as to how to go about it if you decide to do it by yourself. You can avail digital marketing services to get advice in addition to laying out an effective email outreach strategy. There are also online tools and website plugins such as Yoast SEO that you can use to test how optimized your site is. They also help you in what you need to improve to get the desired search engine ranking.
Let us look at how you can implement SEO on your website.
Reduce the clutter
Do away with anything that slows down your site such as unnecessary plugins that weigh down your website. Use as little plugins as possible, only those that you need to improve its performance. You should also optimize the images on your site. Large photos will slow it down so try and compress them before uploading on the site. Slow sites are not a pleasant experience, and they reduce your conversion rates.
Backlinks are links on your site that lead to other websites. It is advisable to use those that have relevant and credible content. You should also try to get credible and relevant sites to create backlinks that lead to your site. It is a fact that sites with good link building rank higher than those with fewer links.
Focus on creating relevant content.
Many people who provide digital marketing services get carried away with keywords thereby writing bland articles. It should not be the case because humans are the ones to consume your content and not search engine crawlers. If you focus on creating content that people will like, it will ultimately bring them back for more content each time, thereby boosting the site’s traffic.
Before you even begin any SEO activities, have an analytics tool on your website to monitor the performance on your site as you carry out the activities. This way, you can see how much your site’s traffic grows over time. You will also know what is converting more and what is not working. As the familiar adage goes, what gets measured, gets done.
Use relevant keywords for your images
Major search engines have a section dedicated to just pictures, and this is because when someone is looking for a particular one, they use keywords to try and find it. It is for this reason you should remember to optimize your images as well.
In conclusion, search engine optimization has become a very significant element of digital marketing services that has surpassed an email outreach strategy over the years, and it is better to begin early and start building up slowly because it also takes time. When link building, always ensure to think of quality as opposed to quantity. In SEO, it is also important to remember that relevance is more important than creativity; that is what gets you traffic, simplicity at its best.
About the Author : Manoj Rawat, a Growth Hacker, Ideator, Innovator and Experienced SEO, SMM and Marketing Consultant with over 8 years IT experience. Currently working with a free project management tools platform specifically designed for project managers. He loves to share marketing tips & strategies among online marketers. He is an avid sports person, traveller, explorer & nature lover. You can find Manoj on Quora, LinkedIn and Twitter.