House Wine and Kellogg’s are teaming up to sell a wine-and-Cheez-It box. The box will contain boxed red wine and box of Cheez-Its — making for the perfect adult snack combo. The wine and Cheez-It box will be available for a limited time. Kellogg’s wants to get customers excited about the Cheez-It brand that has been around for 98-years.
“Fans on social media … have already been participating in pairing wine with Cheez-It flavors for years,” Jeff Delonis, Cheez-It’s marketing director told CNN Business. “So we’re excited to deliver on that specific consumer trend.”
Grab yourself a box for $25 on the House Wine website on July 25 while supplies last.