Kim Kardashian and Kanye West set up a lemonade stand in their neighborhood on March 22. However, it was not your typical lemonade stand at all. Kimye partnered with Adidas to create lemonade stands with a yeezy flare. The lemonade stands all over the country sold not only drinks but shoes too. All proceeds went to National Alliance on Mental Illness.
Joining Kimye was their oldest daughter North, their son Saint, as well as their youngest Chi. Khloe Kardashian and Penelope were there to help too! Koko documented the charity even with a series of photos on Instagram. The “Yeezy Lemonade” pop up came complete with 700 V2 Boost for sale, along with lemonade.
“In the continued spirit of bringing people and families together, the brand has selected unexpected locations for the stands to connect with communities throughout the country. All proceeds made via the stands will be donated directly to the National Alliance on Mental Illness (nami.org), the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness,” Kardashian shared on IG stories.
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Today, my incredible brother in law and adidas, partnered with families across America to create homemade pop-up YEEZY Lemonade Stands stocked with limited pairs of the unreleased YEEZY Boost 700 V2 “Geode”. All proceeds made via the stands will be donated directly to the National Alliance on Mental Illness, the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. Proud to be a witness 💕
The KUWTK star shared pictures from the different families over the country with their lemonade stands as well, thanking them all for their involvement. The “Yeezy Lemonade” stands were in Texas, Iowa, South Dakota, Indianapolis, Ohio, Minnesota, Illinois, and California Fri-Sat. The West family is known to go big and in this case, it was for a great cause!