Kourtney Kardashian’s Mystery “POOSH” FINALLY Launches

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Kourtney Kardashian first teased about her mystery project “POOSH” a month ago when she shared a naked picture to her Instagram account. Poosh’s Instagram account now sits at over 2.5 million followers — with positive sayings like “Unlock your best life” it seemed like a project we could get down with. So, what is it? According to a press release “POOSH” is “a lifestyle website and e-commerce destination for modern living.”

Kourtney Kardashian#8217;s Mystery #8220;POOSH#8221; FINALLY Launches

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“Poosh is the modern guide to living your best life,” the website states. “Our mission is to educate, motivate, create, and curate a modern lifestyle, achievable by all.”

“People are constantly asking me how I do it all, from being a single mom to working full-time to still maintaining a social life,” she adds. “I get endless questions about food, kids, beauty, and fashion, so I decided to create Poosh, a curated experience and a destination for modern living.”

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Poosh was named after her 6-year-old daughter, Penelope’s, nickname, and covers many different topics including health, wellness, beauty, home, travel and food. The website also promises to “transform the lofty concept of ‘living your best life’ into an achievable reality.”

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