As if eating donuts weren’t fun enough, Krispy Kreme is taking things to a whole new (huge) level. The donut shop is opening a massive store in Times Square that you’ll definitely want to visit. The company announced on Monday that they are to open a 24-hour flagship store in the heart of New York City.
The Krispy Kreme Times Square Flagship, which will be located at 48th St. and Broadway, will be serving the company’s signature fresh donuts all day long, but will also include some special features.
The 4,500-square-foot space ” will showcase the doughnut making process from end-to-end, from the mixing of ingredients to running the tasty treats through a glaze “waterfall.”
“In the most iconic city in the world, the Krispy Kreme Times Square Flagship will showcase our brand on the global stage and inspire customer wonder,” said Michael Tattersfield, CEO and president of the North Carolina-based doughnut chain. “We love making awesome doughnuts — and New Yorkers deserve hot and fresh doughnuts!”