Kroger Is Rolling Out A Line Of Plant-Based Foods

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Kroger is expanding its Simple Truth organic brand by launching a line of plant-based food items. Kroger will launch its Simple Truth Plant Based collection this fall. The new line of foods include meatless burger patties, plant-based cookie dough, pasta sauces, sausages, deli slices, dips among other products.

Kroger Is Rolling Out A Line Of Plant-Based Foods 1509138304

Image Source: Kroger

Kroger’s chefs and nutritionists teamed up to create the new plant-based food items.

“As more of our customers embrace a flexitarian lifestyle, choosing to prioritize healthier food choices and reduce their environmental footprint, we are excited to meet their needs,” Gil Phipps, Kroger’s vice president of Our Brands – its store brands – said at the Good Food Conference in San Francisco. “We are introducing our Simple Truth Plant Based collection to offer even more fresh, remarkably delicious, animal-free food to provide shoppers with a greater selection of choices that are more accessible and affordable.”

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Image Source: Kroger

Kroger’s Simple Truth is the nation’s largest natural and organic product line with more than 1,550 products. The organic brand generated $2.3 billion in sales last year.

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