Kylie Jenner is one very smart businesswoman. The makeup mogul filed for the ownership “Rise and Shine.” The trademark would cover belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, undergarments, and yep, cosmetics too.
The internet lost it over Jenners ability to sing — and given the Kardashian/Jenner’s smart business minds, she is taking full advantage. Kylie has already released two hoodies with the famous phrase plastered on them, and they have sold out.
The hashtag #RiseandShine hit a billion views on TikTok earlier in the week, marking it the fastest spike to ever hit the platform.