Would you like to reduce your marketing budget by 62% and still run great campaigns? No, we’re not going to try to sell you some magic formula or program – you’ve spent enough on marketing already.
Here’s the deal: We’ll let you in on the types of campaigns that grow your traffic organically. This certainly means a little work up front, and you’re going to need top-notch content and a bit of a budget.
However: The upside is that once the content has been created and published, it’s out there working 24/7. Hit the right note with that blog post, and the amount of traffic it accumulates over time will increase.
What’s the “Magic” that’ll Save so Much Money?
It’s simple – content marketing. Content marketing is 62% cheaper than more conventional marketing methods. You might be wondering:
What Is Content Marketing?
Unlike its name suggests, content marketing has nothing to do with actually marketing your product. It’s more about getting people interested in your brand or showing them that you know what you’re doing. The idea is to provide value for your audience without shoving a sales message down their throats.
Let’s say that you sell scarves. With traditional marketing, you’d create a post about how wonderful your scarves are, what colors you have, and so on. With content marketing, your approach would be completely different. You wouldn’t even mention selling scarves. Instead, you’d create an article going through the different materials scarves are made from.
You Don’t Have to Stick to Written Content
When it comes to content marketing, most people think of blog posts. The truth is that content marketing can be done in any medium. The main idea here is to provide your audience with a useful resource. So, do choose a medium they’d prefer. Here are some alternatives to blog posts:
- Stats pages
You get the idea – you don’t just have to slave away at your blog.
Where to Source Your Content
This will depend on your budget and circumstances. If you have an employee who is good with a turn of phrase, let them write a smashing blog post. Filming videos has become a lot simpler now with programs that help you edit out footage and create pro effects.
There are several programs out there that allow you to source professional-grade animations, music, and so on. So, you don’t have to have a full recording studio to put together something halfway decent. If you don’t have the time to create your own content, you can hire someone to do it for you. The freelance site www.Upwork.com has thousands of freelancers to choose from. And it’s up to you to decide whether you’re going to employ them on an ad hoc or permanent basis.
Guest posts can also be a good way of getting great content without having to pay for it. Just be aware that the guest poster is also going to want exposure. Partner with the right bloggers, and you’ll get a stream of high-quality content to your blog for very little.
Why Content Marketing is the Way Forward
People are wary of clicking on sponsored results.
Research shows that people are more likely to trust organic results. We live in a world where everyone is trying to sell something. Factor in all the other information that we have to deal with, and it’s easy to see why people want to cut out blatant advertising. Content marketing is informational, not sales-related. It’s valuable and non-intrusive and so less likely to be ignored.
What’s the Catch?
It’s quite simple, actually – you have to put your best foot forward. Badly written content is going to damage your brand image. Mediocre stuff will create the impression that your brand is boring.
Overall, content marketing is a clever long-term strategy. It’s not going to produce instant results, so you’ll still need to do some PPC advertising. Once content marketing takes off, though, you can sit back and enjoy the traffic.