Starbucks Launches New Credit Card

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Starbucks launched something new — and it isn’t a new delicious Frapp. The huge coffee chain announced on Thursday the launching of their co-branded Starbucks Visa credit card that allows coffee lovers to earn points, called stars, that are redeemable for food and drink’s.

“It’s important to us to make earning rewards as easy for our customers as possible and the Starbucks Rewards Visa Card is a powerful tool for us to do that because of how easily it fits into their daily lives,” said Matt Ryan, Starbucks chief strategy officer.

The Seattle company has more than 14 million Starbucks members in its rewards program in the U.S., but they are hoping to see that number grow by launching the credit cards.

The Starbucks Rewards credit card through chase has a $49 annual fee and it also has many perks such as, 1 Star for every $4 spent somewhere other than Starbucks, Automatic Gold Status in the Starbucks Rewards program, and also eight FREE food and beverages every year.

“Depending how much a Starbucks Rewards Visa cardholder spends, he or she could wind up getting free food or a free drink almost every week the first year”, according to Jennifer Roberts, head of digital products at Chase.

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