After almost 25 years, Victoria’s Secret Fashion Show has been canceled. The company who own the lingerie brand, L Brands, confirmed on Thursday that it was canceling the popular runway event that first aired in 1995.
The announcement comes six months after CEO Leslie Wexner reportedly told staff he had “decided to re-think the traditional Victoria’s Secret Fashion Show.”
“We will be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show,” L Brands CFO Stuart Burgdoerfer said Thursday. “We think it’s important to evolve the marketing of Victoria’s Secret.”
He also promised that Victoria’s Secret would be putting having something “similar in magnitude to the fashion show” this holiday season.
The company lost a lot of viewers after Ed Razek, a top executive at Victoria’s Secret, said in a controversial Vogue interview that he didn’t think they should “have transsexuals” or plus-size models in the show “Because the show is a fantasy. It’s a 42-minute entertainment special.”
Razek resigned in August